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The
ever-expanding media
universe offers a wealth of different sources of information about the
presidential campaign: wire services, the networks, local news, cable,
radio, newspapers, newsmagazines, opinion magazines, and the Internet,
among others. For any given medium, information about the campaign can
be packaged in a variety of ways. For example, on a network there are
the
flagship evening newscasts, morning shows, magazine programs, Sunday
morning
newsmaker programs, occasional specials, and so forth. Similarly, in a
newspaper one finds hard news articles, news analysis, long features,
lighter,
"Style"-type pieces, photographs, columns, editorials, and editorial
cartoons.
Just as campaigns vie for support from voters, news organizations seek to gain loyalty of viewers, readers and surfers. Promos in their own pages or broadcasts, or ads placed in other media highlight programming and personalities and establish brand identity. A campaign unfolds along a fixed chronological path, with clear markers along the way, and there are only so many approaches a news organization can take in covering it. There are, however, huge differences in the quality and consistency of coverage. Among the factors that affect the quality and quantity of news and election coverage a particular outlet presents are the available resources (financial, talent, equipment, and commitment), the needs of advertisers and the audience, established news practices, habits and conventions, the peculiarities of individual media, and technology. Thus a local newspaper has a set of strengths and weaknesses that differ from those of a major network. Depending on the ideological biases of the publisher and the editorial staff, information may also be slanted toward or against various viewpoints. As a news consumer you should avail yourself of a number of different sources, including some you might not normally look at. Think critically about what you are reading or viewing and how well it portrays the reality of a situation or event. Organization and Focus
Candidate Profiles
Issues
Polling
Ad Watches
Media on Media
Endorsements
Many Other Aspects
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2000 Coverage--Sites and Portals
Alliance for Better Campaign's
"greedytv.org"
Hess Report on Campaign Coverage in Nightly Network News (The Brookings Institution) Center for Media and Public Affairs--Election Watch Alliance for Better Campaigns--"Broadcast Television & Campaign 2000: Millions from Ads, Seconds for Discourse" (6/13/00) Committee of Concerned Journalists--"ePolitics: A Study of the 2000 Presidential Campaign on the Internet" (4/10/00) Project for Excellence in Journalism--"Election Coverage 2000" Releases: 11/29/99, 3/16/00 Best Practices 2000 (Wisconsin Public Television) Headline, Photo Coverage of the Democratic National Convention Headline, Photo Coverage of the Republican National Convention Primary Debate Coverage by Newspapers Newspaper Endorsements Compare: Alexandra Pelosi, co-produced and edited by Aaron Lubarsky. March 2002. "JOURNEYS WITH GEORGE: A home movie by Alexandra Pelosi." >> Eric Boehlert. "The Press vs. Al Gore." Rolling Stone, Dec. 6-13, 2001. |
New Hampshire
Concord Monitor's 2000
Presidential
Primary
New
Hampshire Public Radio's New Hampshire Presidential Primary
Union Leader's New
Hampshire
Primary.com
WMUR-TV 9's Campaign 2000
Iowa
Des
Moines Register's Iowa Caucuses
The
Gazette
(Cedar Rapids)'s Iowa Caucus 2000 Journal
Lee Enterprises' Iowa
Pulse
1996 Coverage
The Freedom Forum's
Campaign 96 Reports
Annenberg Public Policy Center
of the University of Pennsylvania's "Media and the Dialogue of
Democracy"
Copyright 1998, 1999, 2000 Eric M. Appleman/Democracy in Action.
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